Domain: Colour Us Conservative

Kim Chadwick, Melbourne-based principal of Australian Trend Forecast, a Design Institute of Australia colour forecasting service identifying Australian trends, agrees Melbourne is conservative about colour, particularly when compared with Queensland and Western Australia but not as conservative as Sydney.

”I don’t know if it is the fact that we are more established and have got this heritage and cultural stamp, but we do definitely like to be sheep and to follow the leader,” she says.

”With our big builders, when they step outside the square their sales go up. People want to take a risk, but it is a confidence issue – they cannot visualise it. That’s why somebody in a conservative street in Melbourne does not push the envelope too far.”

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